Black and white are the opposites from each other. 2 forces that reinforce, complement and adjust each other.Without the dark, there is no light. Without the light, there is no dark.  Black stands for mysterious and dramatic, white stands for clarity and positivity. Nowadays there is too much choice in the society we live in. Everything used to be simpler. Now it is getting more and more complicated. The more colors, the more types, The more we are affected, The more we have to think about what we want, The more complicated our choice. The simpler it becomes, The less stimuli, The easier the choice.